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Sunday, 22 April 2012

Brand page for Facebook timeline


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On March 30, developed a time to update Facebook pages for all brands. This update has some new features that should help companies organize their image and attract an audience. Here are the new possibility to explain briefly.

The first characteristic, the stars and the pin functions for messages on a timeline. These functions allow the company to tell their story and to highlight the milestones and special events, business proud. The star feature allows you to increase the post / image / video to take the width of the screen time, so it is more evident. Pin function helps protect the post / image / video at the top of scales exactly 7 days.

The next feature of efforts to help organize the many applications and games that can be used on Facebook. There is a section right under the photo on the cover, where the list of applications, Facebook, use that label will be shown. These applications can be implemented in a specific order based on what is important for the brand. The screen shows that chatmeter uses images as, and a blog-based applications.

The fans / users can now send messages directly to businesses in their Facebook pages, the brand and the company can respond to this message directly. This is a great opportunity for companies to get feedback from their customers. This could be good news for those who review and monitor social media for companies. If customers start instant messaging companies, directly to product complaints, these complaints will not be included in the public space. This feature can be very powerful for companies that manage their reputation online, responding to messages for guests. On the other hand, if the company does not respond to messages, it can damage their reputation online.

The best feature from the point of view to monitor social media is the new admin panel. This allows you to monitor and view all activities on the page, each element of a new love, messages, responding to the message. This section provides new data for the page and allows the user to respond and update the contents of this panel.

The second function is a function of Facebook photos on the cover, when time was put into private accounts, they implemented this feature. In the current version of the cover photo is available for brand pages. This release adds some rules come from Facebook, which apply to companies that use this feature.

You can not have:

The purchase price or the information, such as "40%" or "download from our website"

Contact information, such as a web address, email address, postal address or other information for the section of the page

Links to user interface elements, such as sharing, or any other site features Facebook

Calls to action like "Get It Now" or "Tell your friends"

These rules are introduced into the storage space for branding the pages of "rights". This should give you a sense of connection between companies and their current and potential fans.

Facebook will continue to change and innovation, their user interface to keep it fresh and vibrant and to keep customers returning to the platform. These new capabilities enable companies to communicate what's new and important in a daring and efficient with their audience. Furthermore, as use of email continues to decline, a new feature allows fans of Facebook messaging to communicate with businesses, not to share their message online. Companies need to embrace these new opportunities and integrate them into their online strategies to communicate effectively with customers.

The problem continues to monitor all of these different social sites and directories on the Internet, such as the fragmentation of local search continues. If you are looking for a solution to help monitor and respond to them through the daily content updates and notifications, please read chatmeter to help you manage and improve the brand visibility and reputation for each position.


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